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Russian government energy efficiency plan opens up opportunities for LED lighting market development

time:2017-07-29 11:45:00 browse:4029次

The Russian government's energy efficiency program has led to LED opportunities, with the LED growing substantially in the Russian lighting market in 2013. The program aims to increase the energy efficiency of lighting products by 2020 while reducing the domestic gross domestic product (GDP) per unit energy consumption by 40%.


Russian lighting business consultants (Lighting Business Consulting LLC) business partner Sergey Borovkov, according to the current situation, the Russian lighting market prospects are put forward.


Russian LED lamp revenue in 2020 saw $3 billion 700 million
LED lighting lamps and lanterns, the proportion of Russia's lighting market continued to grow. At present, LED lighting products revenue, accounting for about 37% of the total revenue of the general lighting market, to $714 million. BorovKov said that the estimated LED lighting products accounted for, will grow to 83% in 2020, revenue of about $3 billion 700 million.


At present, commercial lighting is the lighting market than the largest sector accounted for Russia, followed by office lighting and industrial lighting and other fields, these areas have sufficient funds, and there is a certain demand for lighting quality and energy saving, so relatively other areas too big. As the lighting market is gradually developing towards the field of intelligent lighting, the demand for controllers is growing.


However, in addition to halogen alternative lighting, the overall alternative lighting is relatively small, because the price is high, the government in the purchase of outdoor lighting equipment considerations. Borovkov pointed out that the Russian government purchases lighting equipment more attention to its price than to its quality. Therefore, at present, the Russian government procurement of outdoor lighting equipment, six of the lower price of light bulbs and lamps and so on.


Government procurement to boost LED lighting


Even so, the lighting market still has growth momentum. Russian Russian Railway Corporation (RZD) adopts a comprehensive plan to replace all domestic railway station lighting with LED. Borovkov said the Russian railway is one of Russia's largest state-owned buyers and is well funded. Since 2009, the railway station and rail lighting have been renovated, and LED lighting is installed in the carriage. However, as the plan covers a wide range, so it is still ongoing.


Although the Russian government has implemented energy efficiency promotion policies, it has not offered any relevant subsidies to lighting manufacturers. Borovkov continues to note that the lighting association is fighting for the government to subsidize at least the local LED solution. In 2008, the Ministry of Economic Affairs issued a decree on the procurement of government and municipal lighting equipment. The local LED manufacturers will be supported by bidding. In the procurement case, LED lighting components should be 5% of the total. Where the bid of local manufacturers, can enjoy 15% purchase price subsidies.


Later, the act in May 2014 to make changes, the current price subsidies can enjoy 15% vendors, extended to include Belarus, Russia and Kazakhstan Customs Union (Customs Union of Russia), but the scope of subsidies only for specific products, lighting products are not included. Borovkov said that the Russian lighting consultancy is currently in consultation with the Ministry of economic affairs and will be able to incorporate the finished lighting products into the scope of the subsidy.


Preferential overseas manufacturers into the Russian lighting market


As the LED lighting market continues to grow, as well as the Russian government's proposal to promote energy efficiency factors, the desire of overseas manufacturers to enter the Russian lighting market has also risen. Borovkov said that the Russian authorities are interested in introducing foreign capital and will offer relevant concessions to overseas manufacturers stationed in the Free Economic Zones.
According to Borovkov, manufacturers need to have five keys to successfully entering the Russian market. First, the establishment of a local legal entity (legal entity), with the participation of national and municipal tender qualifications. Second, through the construction of production plants in Russia, and the production of "Made in Russia" products, you can get 15% price subsidies in the national and municipal standard cases. But as mentioned above, finished lighting products are not included in the scope of subsidies. Third, has a large distribution network. Fourth, the company name must comply with the Russian local acceptance, so that local consumers easy to identify and pronounce, but also easier to remember and accept. Fifth, apply for special economic zones (Special, Economic, Zones) legal entities.


With the support and promotion of the Russian government, the LED lighting market is expected to grow to $3 billion 700 million in 2020, and its large market size is also the reason why manufacturers focus on the development of the market in russia. As far as emerging markets are concerned, the development of Russian lighting market is worthy of close attention.
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